• The audience of the employer brand is all of us. It includes everyone who contributes to the design and construction of the products; everyone who sells our furniture and delivers the customer experience; everybody who works in accounting and marketing and every other department at the World Headquarters. The audience is the people who live and breathe the La-Z-Boy® brand every day.
  • Of course, some aspects of the employer brand will be more relevant to one segment of employees than another. We think about the brand audiences in terms of these four categories:
    • Corporate
    • Retail
    • Operations
    • Prospective employees