These guidelines are provided as a single source for utilizing the La-Z-Boy^® employer branding and tagline. This guide is created to make sure that we stay true to our common La-Z-Boy employer branding elements and approaches.

Logo Guidelines

Logo guidelines for the employer brand is exactly the same as for the consumer brand.

Tagline

“Build Something Amazing^®” is the only approved tagline for internal communications, except for “Live life comfortably.^®” as a part of the external brand.

Logo Lockup

Theme Line Alone

• When the theme line appears internally, it’s already in the La-Z-Boy context
• Logo still remains necessary on first page or cover of any communication
• Subsequent pages may use the theme line alone
• The theme line is always black, regardless of other colors used in the communication