Logo Guidelines

These guidelines are provided as a single source for utilizing the La-Z-Boy Comfort Studio® branding and tagline. This guide is created to make sure that we stay true to our common La-Z-Boy branding elements and approaches.

In the logo, Comfort Studio is graphically shown as one word. However, when written out, the Comfort Studio name should always be two words and always be singular, never Studios.

Tagline

“Live life comfortably.®” is the only approved tagline. Please contact La-Z-Boy Marketing if you have any questions or concerns about usage.

Composition

The La-Z-Boy Comfort Studio logo consists of two elements: the oval and logotype with registered trademark. These elements must always appear in this configuration and must never be separated or altered.

Proportion

The logo height and width, as well as the spacing between the oval and type, must be proportionately represented at all sizes. Don’t stretch, pull or twist the logo. Although the minimum width for the logo is 1.5", always keep its size proportional to the size of the piece you are creating.

Safe Area

A generous amount of white space, or "safe area," must surround the logo. As shown, the safe area is based on the height of the logo’s oval. Do not place text or other graphic elements within this area.

Color

Whenever possible, the logotype should appear in black font with PANTONE PLUS 3005 C for the blue oval and the word Comfort. The word Studio should appear in 30% of PANTONE PLUS 3005 C. If using the horizontal logo, the line between La-Z-Boy and Comfort Studio should also appear in 30% of PANTONE PLUS 3005 C.

Background Color

Solid white is the first choice for background color. The logo may also appear reversed out over PANTONE PLUS 3005 C. In this case, the oval color would be white.

Incorrect Logo Use

  • Never use our logo over a patterned background

  • Never use the logo within a sentence

  • Place only one logo per page

  • Do not present the logo in any color other than black and PANTONE PLUS 3005 C

  • Use only the approved La-Z-Boy Comfort Studio logo available in electronic format

PANTONE® is a trademark of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standard. Please refer to the PANTONE Color Matching Swatch Book for accurate color representation.