Typography
& Color

Typography

The fonts used in our marketing materials are the Helvetica Neue family. If you, or your customization resource, do not currently own these fonts, they can be purchased as a package through fonts.com or by calling 1-800-424-8973.

Please note: The handwritten font for “Live life comfortably.®” is exclusive to the tagline.

Corporate Color Palette

Color

Whenever possible, the logotype should appear in black font with a PANTONE PLUS 3005 C oval. In one-color print jobs, the logotype may appear in black and white, with a black oval and white Z.

Background Color

Solid white is the first choice for a background color. The logo may also appear reversed out over PANTONE PLUS 3005 C. In this case, the oval color would be white.

*To properly view EPS files, please ensure you use a program such as Adobe Reader, which can be downloaded here.

PANTONE® is a trademark of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standard. Please refer to the PANTONE Color Matching Swatch Book for accurate color representation.