The fonts used in our marketing materials are the Helvetica Neue family. If you, or your customization resource, do not currently own these fonts, they can be purchased as a package through fonts.com or by calling 1-800-424-8973.

Please note: The handwritten font for “Live life comfortably.®” is exclusive to both the tagline and any creative provided by La-Z-Boy in which the copy is attributable to Brooke Shields.

Corporate Color Palette


Whenever possible, the logotype should appear in black font with a PANTONE PLUS 3005 C oval. In one-color print jobs, the logotype may appear in black and white, with a black oval and white Z.

Background Color

Solid white is the first choice for a background color. The logo may also appear reversed out over PANTONE PLUS 3005 C. In this case, the oval color would be white.

Retail Color Palette

To coordinate and complement our furniture and fabric line, a color palette has been developed for use in all marketing materials. Please use these approved colors when creating your advertising materials or to color-harmonize remerchandised templates. To find the new color palette, please follow the links to the right.

Texturized Background

The texturized background effect and semi-transparent logo were created as branding elements for use in retail promotions and other advertising materials. Layered InDesign files of these graphics can be downloaded.

Please note: The semi-transparent logo effect is not authorized to be used in a way other than that provided, without written approval from La-Z-Boy Marketing. Contact Greg Pahl at 734-384-6209 or via email at greg.pahl@la-z-boy.com for guidance on logo usage.

*To properly view EPS files, please ensure you use a program such as Adobe Reader, which can be downloaded here.

PANTONE® is a trademark of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standard. Please refer to the PANTONE Color Matching Swatch Book for accurate color representation.