Our name is our most visible symbol, single-handedly representing our company to the rest of the world. That’s why it is so important to manage and control the La-Z-Boy Comfort Studio® name and visual elements, ensuring they’re used consistently throughout the organization.

This site provides information and tools that will help you correctly apply and use the La-Z-Boy and La-Z-Boy Comfort Studio name and logo. By carefully following these standards, you will help protect and strengthen the La-Z-Boy brand.

An important aspect of any brand campaign is consistency, from advertising through in-store point of sale. You’ll find information about the use of our “Live life comfortably.®” tagline, color palette, marketing programs and more.