Our principal trade name is La-Z-Boy. A trade name is the name under which a business operates. Do not confuse it with a trademark. A trademark is a symbol, word or design – like our logo and product names – that distinguishes a company’s goods and services from those of another.
Trade Name with Products
When referring to La-Z-Boy products, La-Z-Boy may never be pluralized or used as a noun; e.g. "a wide selection of La-Z-Boys." It may only be used as an adjective; e.g. "a wide selection of La-Z-Boy® recliners."
Adding Registration Marks
The federal registration mark must be used when referring to La-Z-Boy products, such as the La-Z-Boy® Riley chair or La-Z-Boy® Talbot sofa, as well as for generic product references like La-Z-Boy® recliners. La-Z-Boy products are registered trademarks of La-Z-Boy Incorporated and thus merit such designation. In advertising, registration marks for La-Z-Boy should be used at least once per brand, preferably on the first mention.