The preferred email service provider (ESP) for the La-Z-Boy Furniture Galleries® system is Listrak. Listrak is also the provider for the corporate program. Dealers can benefit from subscribers on the corporate list, as they are shared with stores based on Zip/postal code. Dealers are also permitted to upload opted-in subscribers captured at store level.
Templates are available for each promotion according to the recommended La-Z-Boy Furniture Galleries Promotional Planning Calendar.
Consumer emails sent outside of the preferred ESP are strongly discouraged.
For further information on email programs, contact Rachel Douglas at Listrak at email@example.com, 717-625-7856 or www.listrak.com.