Radio commercials are produced for dealer use in both :50/:10 and :20/:10 formats, allowing time for a local announcer to read the :10 tag. The prerecorded section of a commercial cannot be changed or edited locally.
The spots are flexible to accommodate promotional themes and offers throughout the year.
The educational spots are customizable and can be tagged with sales promotions, offers and/or store services, etc.
The activation spots support limited-time events and government holiday sales periods. They are customizable and can be tagged with sales promotions, offers and/or store services, etc.
The purchasing of radio media can be completed either through RPA or by the dealer directly using approved spots created by RPA. View and order radio spots on lzbonline.com, under the TV/Radio Customization tab.