Retail Print

Advertising templates are designed to connect with our core target female consumer to increase consideration and store traffic. Ads contain key activation elements, while presenting stories in a very calculated and strategic manner. Adherence to the structure, type design and core elements are important to the success of the ad template.

Advertising templates are available for download and customization at http://lzbspext.la-z-boy.com/FGMarketing/default.aspx. Ads can be located following this path: FG Marketing Documents/Promotional Print Materials/Monthly Promotions.

Color Harmony

  • Advertising template and product are color-harmonized for a distinctive and attractive presentation. If remerchandising is required, either select similar-color products or match template color to featured products. (See Color Palette information)

Headers

  • Large watermark logo across top of ad

  • Image of core target female customer

  • Headline in form of quote to reinforce key brand messaging

  • Professionally written copy that supports headline and event

  • Do not alter header box design; color should follow approved palette

Offer Area

  • Clear and uncluttered messaging

  • Offer has hierarchy over event name

Photography

  • The product is the hero of the ad and is the dominant visual

  • Inspirational and dramatic room shot with vibrant colors to better accent furniture and the use of accessories

  • Talent should be included when possible

Finance Offer

  • Finance offer and disclaimers with font sizes set up to Synchrony Financial guidelines (U.S. only)

Logo Box

  • La-Z-Boy Furniture Galleries® logo with brand tagline

  • Furniture icons illustrating range of product offering

  • Logo box cannot be altered; color should follow approved palette

Pricing and Discounts

Discount Claims

Advertised discounts should range from 10% to 40% for sales events and up to 50% for clearance ads only. Clearance ads should not be used more than once per quarter, and advertised discounts on La-Z-Boy products may not exceed 50%.

Price Comparisons

Avoid listing prices that are “hard to believe,” as they diminish the consumer's value perception of the product and the store. You are responsible for being aware of your state's regulations regarding the legal ramifications in using reference pricing.

“Starting From” Pricing

When “starting from” pricing is referenced, and the product featured is sold at a higher price point, always include “as shown” pricing.


*To properly view EPS files, please ensure you use a program such as Adobe Reader, which can be downloaded here.