Adding Registration Marks
The federal registration mark must be used when referring to La-Z-Boy products, such as the La-Z-Boy® Riley chair or La-Z-Boy® Talbot sofa, as well as for generic product references like La-Z-Boy® recliners. La-Z-Boy products are registered trademarks of La-Z-Boy Incorporated and thus merit such designation. In advertising, registration marks for both La-Z-Boy and La-Z-Boy Furniture Galleries should be used at least once per brand, preferably on the first mention.
To properly place the registration mark for the La-Z-Boy Furniture Galleries logo, the mark should only appear after Furniture Galleries. There should be no mark after La-Z-Boy.