Traditional media placement as well as new types of media, including bloggers and online coverage, can provide a third-party endorsement for our products and your store. La-Z-Boy has positive relationships with a number of influential media sources, and articles about our products regularly appear in top magazines, TV shows, newspapers and blogger sites. Media placements are often secured through press releases, organic pitching and journalist outreach/relationships that you build in your local community.

Grand Openings

New La-Z-Boy Home Furnishings & Décor stores have the opportunity to receive a press release announcing their grand opening. Contact jessica.swearengin@la-z-boy.com at least one month prior to the grand opening with the key details, including grand opening date, name and address of the store, and key contacts for quoting. A press release will be prepared for you to use in your local market to announce the opening of your store.

In addition, utilize other resources to promote your grand opening, including photos and celebratory events.


Ronald McDonald House Charities

As the official furniture provider of Ronald McDonald House Charities, there are La-Z-Boy resources available to help you leverage your charitable relationship and drive media coverage of the program. Please contact Lauren Hopkins (freelance PR support) at laurenbhopkins@gmail.com or 912-223-7966. She can offer independent PR packages to support your efforts for a nominal fee.


Events

We are pleased to promote the La-Z-Boy brand and products through a variety of events and consumer engagement opportunities. One example is our annual Design Dash program, which challenges bloggers from across the country to design a La-Z-Boy room within a short period of time. The rooms and experiences are then shared via various social media channels to promote key La-Z-Boy messages. If you are looking to create an event in-store or in your local community, please contact Amy Hellebuyck at amy.hellebuyck@la-z-boy.com for support.