Design Elements

Color Bar

The color bar is created by stacking two or three layers of one of our brand colors, with a “Multiply” effect in Adobe design programs. Can be used for any BSA branded material. To the right you will find an example of the color bar element in use.

Modern Stitch

This element is used as a divider or border to separate sections of a document. Used primarily on The Thread. To the right you will find an example of the Modern Stitch element in use.

Build a Better Meeting

This is an example of the BSA branding used in a poster. The primary colors of the BSA palette are used as color blocks with Argone font for the headers and Helvetica Neue or regular text.

Bravo

On the Bravo home page, you’ll see the BSA palette used in color blocks with type reversed in white. The Bravo logo is used in La-Z-Boy blue.

Download BRAVO! Employee Guide

Leadership Model Handout

This is an example of the BSA branding used for the Leadership Model initiative. In this accordion-fold collateral piece, La-Z-Boy blue is used for the cover with the rest of the BSA color palette used for subsequent pages. Notice that the Argone font is used for headers, although most of the text is in Helvetica Neue.

Financial Infographics

Since many people find it easier to process information when it’s presented visually, infographics can be helpful for our employees. In this example you’ll see vector art used to provide visuals symbolizing the content, and the Modern Stitch as a means to visually divide sections of content.