These guidelines are provided as a single source for utilizing the La-Z-Boy® employer branding and tagline. This guide is created to make sure that we stay true to our common La-Z-Boy employer branding elements and approaches.

Logo Guidelines

Logo guidelines for the employer brand is exactly the same as for the consumer brand.


“Build Something Amazing®” is the only approved tagline for internal communications, except for “Live life comfortably.®” as a part of the external brand.

Theme Line Alone

  • When the theme line appears internally, it’s already in the La-Z-Boy context
  • Logo still remains necessary on first page or cover of any communication
  • Subsequent pages may use the theme line alone
  • The theme line is always black, regardless of other colors used in the communication

PANTONE® is a trademark of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standard. Please refer to the PANTONE Color Matching Swatch Book for accurate color representation.