Our brand platform centers around creating a relevant and personal relationship with our core audience – one that allows us to communicate how La-Z-Boy comfort fits our female consumer’s lifestyle. She will discover, probably to her surprise, that we offer a wide range of great-looking furniture. She will feel it in her heart, relate it to her life and visualize it in her home.

We have created a brand platform to:

  • Break through the vast sea of messages our consumer encounters every day

  • Shift consumer perceptions of the La-Z-Boy brand

  • Generate new consideration from a larger range of female consumers

  • Develop multiple messages, in an ownable way, across all channels

  • Increase traffic and consideration for the La-Z-Boy brand and fuel sales and growth