All consumer communications should support this overarching message: La-Z-Boy comfort fits my lifestyle. To achieve this, communications will reflect, at minimum, one of these objectives:

Range

More than recliners, La-Z-Boy Home Furnishings & Décor stores have a full range of sofas, loveseats, sectionals, chairs and ottomans, as well as tables, lamps, rugs and accessories.

Selection

A broad offering within each product category, La-Z-Boy Home Furnishings & Décor stores have great-looking, up-to-date, customizable furniture.

Experience

La-Z-Boy Home Furnishings & Décor stores provide a comfortable and differentiated shopping experience, with convenient and personal services such as free In-Home Design.