This campaign evokes a true feeling of comfort that consumers can relate to on a personal, visceral level. In order to do this effectively, the creative makes viewers feel the true quality of La-Z-Boy products with their own five senses. It evokes the comforts of home that are most important in everyone’s lives – the flavors, smells, textures, warmth and laughter. It celebrates the small comforts of daily life. The things that weave us all together. The simple pleasures to be found in nature, in our homes and in each other’s company.
Women, 35-64, with moderate to higher household income ($75K+)
Looking to create a comfortable and inviting home
Interested in up-to-date styles, but not a "fashionista"
Looking for a comfortable shopping experience
Appreciates a great value