Our principal trade name is La-Z-Boy Incorporated. A trade name is the name under which a business operates. Do not confuse it with a trademark. A trademark is a symbol, word or design – like our logo and product names – that distinguishes a company’s goods and services from those of another. Refer to us as La-Z-Boy Incorporated on first reference in business correspondence. Do not ever refer to us as La-Z-Boy, Incorporated (with a comma), La-Z-Boy Inc. (abbreviated) or La-Z-Boy® Incorporated (registration mark). In Canada, our official company name is La-Z-Boy Canada Ltd.

The La-Z-Boy Incorporated logo should only be used in investor presentations, corporate employee communications, business-to-business communications, corporate printed materials, such as the Annual Report and other items as determined by corporate executives.

In general, the La-Z-Boy logo (without “Incorporated”) can be used for all letterhead, interoffice memos, business cards and many PowerPoint presentations. A La-Z-Boy Incorporated PowerPoint template has been created for investor presentations.

Trade Name with Products

When referring to La-Z-Boy products, La-Z-Boy may never be pluralized or used as a noun; e.g. "a wide selection of La-Z-Boys." It may only be used as an adjective; e.g. "a wide selection of La-Z-Boy® recliners."

Adding Registration Marks

The federal registration mark must be used when referring to La-Z-Boy products, such as the La-Z-Boy® Riley chair or La-Z-Boy® Talbot sofa, as well as for generic product references like La-Z-Boy® recliners. La-Z-Boy products are registered trademarks of La-Z-Boy Incorporated and thus merit such designation.